Cut AdWords Costs by a Third Or More With Negative Keywords
As many of us are aware that Google advertising platfrom is getting very competitive, advertisers who want to stay profitable will no longer be able to slap up campaigns with the least amount of work. if you want to go the extra mile and stay ahead, but do not waste your money on new marketing strategies or techniques, you can easily boost and increase and take your Adwords campaign to the next level just by adding negative keyword phrases. Not only is it time extremely well-spent, but there are many ways to get more work done with Adwords help center. Or you can learn the secrets of super affiliates with Reality PPC.
As you may already know, you can add negative keywords to your adwords campaigns or ad groups or adgroup level that block your ads from showing for search queries matching the negative keyword.You should know that negative keywords can be only used with broad and phrase match — do not use them with exact match phrases.
Here’s an example of how to use a negative keyword, and the results you can get. For example you may be bidding on the “storage shed” keyword . Each and every month atleast 301,000 people are searching for this on Google. If you check the searches that are related to the keyword storage shed, you will also find this keyword “Ribbermaid storage” and storage shed plans this keywords are being searched for more than 18,500 times a month. You do not sell Rubbermaid storage sheds, or storage plans, so in your adgroups you add this as “-rubbermaid” and “-plans” to your adgroup or –if it applies to all the adgroups in your campaign — to your campaign. You have simply weeded down 17% of the explores on the main keyword “storage sheds”, and therefore just protected yourself not only the price of those clicks, but the hurt they were doing to your clickthrough rate by showing ads to individuals who aren’t engaged in what you’re marketing. Reality PPC is the best online course to learn PPC.
And that’s just the tip of the iceberg. In the example above, I checked the keywords once that were triggered for the broad match term with the help of Google Keywords tool. The real results of negative keyword research come from looking at the results in your own campaigns. You can easily do this with Google Adwords search query function, or, use the new interface, you can easily check negative kwyrods list within your adgroup by going to keywrods tab and then see the search term . If you select “all” from the “see search terms” card, you’ll see the actual search queries that individuals used that activated your ads for particular keywords.
If you’re using broad match keywords the first time you actually consider what your advertisings are pointing for you may give you quite a shock. Google sometimes matches real search queries to keywords in your account pretty loosely. It can get as loose as a search query for “dog treats” triggering an ad tied to the broad match of “dog food”. In a sense, this is nice, because it gets your ads more exposure, but if the results are terrible and are costing you money, you may want you had began doing negative keyword research months ago.